Why foreign trade salesman development letter into spam

Email marketing is foreign customer development indispensable step, but the general effect is not good, reply rarely, a list of customers can have half of the people who received the letter is good. Where is the problem? Usually the process is identified as the bulk of the "unauthorized spam", but if you take a hair, and send the contents are not the same, it is not a spam.

Development do not believe easily recklessly, must understand the customer's basic situation, to find customers, customer demand for products that you most likely to find. You can help customers succeed, you naturally moved him. The mail is not the length, but in the refining, to seize the customers everywhere. Starting from the other side of the benefits. You can touch the customer, there is a natural force.